Nordic Boats™ logo vector
Below you can download free Nordic Boats™ logo vector logo. This logo uploaded 16 Jul 2014. Nordic Boats™ logo vector logo downloaded 10 times. See preview Nordic Boats™ logo vector logo, download Nordic Boats™ logo vector logos vector for free, write meanings, This is logo available for Windows 8 and Mac OS. You can download vector image in EPS, AI, CDR formats
Description: History of the Nordic Boats Logo</p> <p>Before the purchase of Davis Boat Manufacturing, DBA<br /> Nordic Boats in 2005, the company was formerly known<br /> as Nordic Powerboats. After Nordic was purchased from<br /> Orval Somerstedt, founder of Nordic Powerboats, by<br /> Randy Davis the companies name was shortened down<br /> to read Nordic Boats. Along with this name change came<br /> the update and revisions to the logo mark also known as<br /> “Morton Fern Feather” the serpent icon associated with<br /> Nordic Boats.</p> <p>The original logo was designed and implemented in<br /> 1964 when the company was founded. The logo has<br /> taken many forms and variation over the years, and with<br /> the competitive nature of the industry Nordic Boats has<br /> required one name and one logo in order to create better<br /> brand recognition.</p> <p>With domestic and international sales as well as a<br /> growing dealer network, a consistent brand image will<br /> also help establish a larger global presence. Since the<br /> Nordic name and logo was established, it made sense to<br /> keep it. It was decided that both components would be<br /> implemented into the New Nordic brand identity. Next a<br /> revamped and updated logo was needed… something<br /> that would send the right message worldwide while<br /> maintain the antiquity of the company.</p> <p>The serpent “Morton” was cleaned up and contained<br /> within an ellipse to relay the message of an aggressive<br /> controlled, progressive, and growing company, but it also<br /> gave Nordic Boats identity a global feel. “Nordic” was<br /> kept in the same font so that people will still associate<br /> the new image with the same company. “Boats” was<br /> added below in a hand written scripted font called<br /> Blazing Italic.</p> <p>Nordic Boats overall brand image are used on internal<br /> and external documents, advertising, signage, vehicle<br /> graphics, and all other opportunities for corporate<br /> branding and recognition.
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